Privacy Notice
This notice explains what aurellamusic.com collects, why, and what you can do about it. It is written to meet the UK General Data Protection Regulation, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations, and it includes the information California law asks us to give.
Who we are
Aurella was founded in London by Sam Alexander. This website is run by Sam Alexander, who is the controller of the personal data described here. Company registration details will be added to this page when the company begins trading. You can reach us at sam@aurellamusic.com.
What this site collects
If you leave your email. We keep the email address you type in, the optional line you add about yourself, the time, and which shared link you arrived through (for example aurellamusic.com/via/sam).
If you write to us. We keep your message and your email address so that we can reply.
Anonymous use of the page. To see whether the page works, it records a small number of events as you read it: that the page opened, that you scrolled to a section, that you pressed a button, how long the page was visible and how far down you read. Each opening of the page is given a random code made up by your browser for that one visit. The code is sent with those events and is thrown away when you leave. It is never saved on your device, so it cannot connect one visit with another or with you. Alongside each event we keep the time, the width of your screen, whether you were on a phone, tablet or desktop, the website or app you came from if your browser tells us, and your country as read by our hosting provider from the network connection.
The page reads two things from your browser: the width of the window and the site that linked you here. Nothing is stored. If your browser sends a Do Not Track or Global Privacy Control signal, the page records nothing at all.
If you leave your email, we can see what that one visit did on the page alongside your address. We do not build a profile from it. On its own, the usage data does not identify you.
We do not store your IP address, the identifying string your browser sends, your name, or anything else about you. We do not use cookies, local storage, fingerprinting, advertising pixels or third party analytics tags. No third party collects personal information about you across other websites through this site. If we later turn on Cloudflare Web Analytics, it works without cookies and stores nothing on your device.
Why we use it, and the lawful basis
- To send you occasional updates you asked for. Lawful basis: your consent, given when you leave your email. You can withdraw it at any time by replying to any email we send or writing to sam@aurellamusic.com. We then take you off the list and keep only a note of your address so that we never add it again by mistake. When you leave your email, the form tells you what you are agreeing to, and we record the date of the notice you saw.
- To reply when you write to us. Lawful basis: our legitimate interest in answering the people who contact us.
- To understand how the page is used. Lawful basis: our legitimate interest in running a website that works. On its own, the usage data does not identify you.
Every update will say it is from Aurella, give a postal address, and include a one step unsubscribe link, acted on within ten working days and usually at once.
Who else sees it
Only the providers that run the site for us, acting on our instructions: Cloudflare, Inc., which hosts the page, the database and the network security in front of them, and our email provider, Microsoft (Microsoft 365), when we reply or send updates. Cloudflare also processes IP addresses for the moment it takes to deliver the page and to protect against attacks, under its own privacy policy. We do not sell personal data, share it for advertising, or give it to anyone else unless the law requires us to.
Where it is kept
We have asked Cloudflare to keep the database in Western Europe. Cloudflare is a United States company and the code that receives your data runs in the data centre nearest you, so some processing happens in the United States. We rely on Cloudflare's certification under the UK Extension to the EU-US Data Privacy Framework and on the UK International Data Transfer Addendum in its customer data processing addendum (cloudflare.com/cloudflare-customer-dpa); ask us for a copy. Our founder may read the data from wherever he is working, including the United States.
How long we keep it
- Your email address: until you unsubscribe or ask us to delete it, or until we close the list. We review the list at least once a year. Unsubscribed addresses are kept only as a do not contact note.
- Messages you send us: up to two years after our last exchange.
- Anonymous usage data: up to 24 months, after which it is deleted or kept only as totals.
Your rights
Under UK data protection law you can ask us for a copy of the personal data we hold about you, ask us to correct or delete it, restrict or object to how we use it, ask for it in a portable form, and withdraw any consent you have given. Write to sam@aurellamusic.com and we will respond within one month. There is no charge.
If you are unhappy with how we have handled your data, you can complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113. We would welcome the chance to put things right first. If you are in the European Economic Area, you have the same rights under the EU General Data Protection Regulation and may complain to your national data protection authority.
If you are in California
California's consumer privacy law does not apply to a company of our size, but we treat requests from anyone the same way. The categories of personal information this site collects are identifiers (an email address, if you give one) and internet activity (the usage described above). We use them for the purposes set out above. We do not sell personal information, we do not share it for cross context behavioural advertising, we do not ask for sensitive personal information and we do not use it for profiling. No third party collects personal information about you across other websites through this site. You can ask what we hold, have it deleted or corrected, and you will not be treated differently for asking. Email sam@aurellamusic.com from the address concerned, or have an authorised agent do so with your written permission. If your browser sends a Do Not Track or Global Privacy Control signal, the page records nothing.
Children
This site is not aimed at children and we do not knowingly collect personal data from anyone under 16. If you believe a child has left an email address, write to us and we will delete it.
Changes
If this notice changes, the new version will appear here with a new date at the top.